Category Promotion
Marketing
Corporate United is vigilant in the promotion of the companies providing services to our members. Each of our suppliers should expect that the following efforts will be made on their behalf;
Website listing: Listing on the Corporate United website including a hyperlink to the supplier’s site and downloadable fact sheet about the supplier's offering
Category booklet: Full-page of features and benefits (and case study where applicable) in the Corporate United catalog provided to members and prospects throughout the year
Newsletter: Suppliers are periodically featured in the CU Quarterly, distributed to more than 2,000 readers each quarter
Business development: Corporate United member development personnel will promote offering to their members and prospects on a proactive basis, serving as an extension of our suppliers’ sales teams
Other: Based on specific opportunities or relevance to market conditions, the possibility for an in-depth article in the CU Quarterly, a webinar, presentation opportunity, or other co-branded marketing pieces are also potential avenues of communication
In addition to our standard marketing, Corporate United also features a supplier sponsorship program which affords suppliers additional access to our membership through a variety of platforms. For more information on supplier sponsorship opportunities, please contact
suppliers@corporateunited.com.
Growth of Category Participation
While there are numerous benefits to working with Corporate United, clearly the one that suppliers are most focused on is the opportunity to grow their business; and this is an area in which Corporate United consistently delivers.
Because we are constantly working with members and suppliers to improve our approach to the market, our suppliers have realized consistent growth in market share and retention numbers by participating with Corporate United...even after the agreement has been in place for an extended period of time.
Corporate United has more than doubled the size of our member development staff since 2004, and these investments have allowed us to grow our membership while more deeply penetrating our existing member base. This initiative means that our suppliers have an ever-expanding and well-supported opportunity to efficiently grow with Corporate United.
Access to the FORTUNE 1
Working with Corporate United represents an unprecedented opportunity for participating suppliers: the chance to do business with the world’s largest virtual organization. In total, our more than 175 members represent over $600 billion in aggregate revenue and more than 2 million active employees.
While we continue to add 15 to 20 members each year, the opportunity for our suppliers to grow their own business increases exponentially. Our most successful suppliers work closely with Corporate United to gain organized access to this virtual enterprise, and the result is substantive and sustainable growth.
