Category Lifecycle Management

The CU Difference

The ability to provide our members with market leading agreements is the driving force behind all we do at Corporate United. Our proprietary combination of Market Intelligence, Strategic Sourcing, Category Management, Partner Management and Member Engagement have allowed us to grow year after year for the past two decades. From program demand and selection, to mid-course correction and long-term strategy, we engage with our membership every step of the way to help them achieve more.


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Market Intelligence

We pride ourselves on being the best at what we do. Through the work we do, you always have access to the most competitive pricing, terms and industry trends.

  • We perform over 400 market checks annually across all of our program contracts.

  • We work with industry-leading partners and analysts and hire subject-matter experts in categories we service.

  • We have an award-winning team recognized throughout the industry.

Strategic Sourcing

Warren Buffett said, “When you combine ignorance and leverage you get some pretty interesting results.”  At Corporate United, our ability to combine market intelligence and leverage has yielded some pretty amazing results.

  • We have unparalleled agreements with best-in-class suppliers like Office Depot, Konica Minolta, Cintas, Fastenal, Enterprise National, Weichert Workforce Mobility and many others.

  • We are continually expanding current programs to make them better and adding new suppliers and programs to meet the needs of our growing membership.

Category Management

At CU, category management is a discipline. Contracts are not signed and put in a drawer to collect dust. We have a proactive hands-on management approach to all of our programs and relationships with our supplier partners. The end result? Optimal value for our members, consistently across all of our offerings.

Partner Management

We call our suppliers “partners” for a reason. Our constant engagement and our collaborative approach to improvements results in optimal program performance and accelerated issue resolution for our members. This is a big part of the Corporate United advantage and the reason we have a 97% member retention rate.

Membership Engagement

The advantage of being a CU member is that we become an extension of your procurement team. We don’t replace, we enhance. In turn, our members enhance our team by providing valuable feedback on programs and demand for new categories. It’s a win-win in the truest sense. The more our members use our programs, the more leverage and intelligence we have to make them more valuable.

We have a member advisory board that helps guide our growth and we frequently engage our membership on trends and best practices through our blog and surveys.